For this project we were paired up with a partner and had create our own brand of a self driving taxi sevice, like Car2go but with different branding, design and services. Once creating a brief, we traded them with other groups, so they had to creat our brand based on our breif and we created
a brand design for another groups brief.
The brief my partner, Yoon and I were handed was a Luxery service.
A service for those who can't afford a luxury car, like a bentley but would like to spoil themselves for a night or day. We wanted to keep the design very simple and classy, not a lot of design as well as sticking to gold and black to add to the class.